Question:
Is it fine for Muslim women to show their face, with hijab, on social media for business purposes if you really want to show how your hijab is worn and cannot afford a model? My brand is based on hijabs, stitched ones.
بِسْمِ اللهِ الرَّحْمنِ الرَّحِيْم
In the name of Allah, the Most Gracious, the Most Merciful
Answer
It is not permissible for young Muslim women to expose their face in front of non-mahram men, even if the face is exposed for business purposes and done through social media. Alternatively, you may use a mannequin head that does not have any facial features, e.g., eyes, nose, and lips, to display the scarves.
Raddul Muhtar: v. 1, p. 406 (Darul Fikr)
(وَتُمْنَعُ) الْمَرْأَةُ الشَّابَّةُ (مِنْ كَشْفِ الْوَجْهِ بَيْنَ رِجَالٍ) لَا لِأَنَّهُ عَوْرَةٌ بَلْ (لِخَوْفِ الْفِتْنَةِ)
Only Allah knows best
Written by Maulana Mohammad Ahsan Osmani
Checked and approved by Mufti Mohammed Tosir Miah
Darul Ifta Birmingham